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Forum Post: Adobe Social gets predictive tool for hyper-targeting

Posted 12 months ago on April 28, 2013, 1:36 p.m. EST by GirlFriday (21783)
This content is user submitted and not an official statement

http://phys.org/news/2013-04-adobe-social-tool-hyper-targeting.html

Can someone explain what this can and can't do?

Our conversation started here

21 Comments

21 Comments


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[-] 2 points by ZenDog (20477) from South Burlington, VT 12 months ago

a guess? a method of advertising a product to those who want that product, when they want it

but I guess I'll go read the article now

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they are attempting to provide advertising in a new way - to guide your future experience in such a way that it produces the desired result - a purchase.

the fukers should be shot

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  • The new capability offers predictive analytics, historical data-driven recommendations, self-learning (the solution learns as it goes, with continual refinements to its recommendations) and social content optimization (best time to post).

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  1. self-learning - this is AI
  2. best time to post - like I said - what you want, when you want it

It is a serious attempt to engineer your desire for a product, and part of the design is a recognition that there will be times that make a person more open to specific products and knowing when is all highly dependent on teraflops of YOUR data

[-] 2 points by GirlFriday (21783) 12 months ago

That's an awful lot of posts to try to comb through. So, if I speak out on Wal-Mart, does that mean that I am going to be nailed with Wal-Mart ads?

[-] 2 points by ZenDog (20477) from South Burlington, VT 12 months ago

it could easily be harnessed that way, as a method of instilling a state of conditioned helplessness. the way the article is written that isn't the current aim.

It's more like, well, if you don't like Walmart, what do you like, and when do you like it . . .

which could be applied to a process intended to persuade you to change your opinion regarding Walmart, but that would take time and careful analysis of your digital footprint. Since it is AI and automated, it could easily incorporate such a task and maintain it over time.

[-] 2 points by GirlFriday (21783) 12 months ago

How would this be used politically?

[-] 2 points by ZenDog (20477) from South Burlington, VT 12 months ago

same way

it's just advertising - very sophisticated but advertising never the less.

take a product - any product - there is no product you need right now, and will need for every single right now for an indefinite period. Grocery shopping goes by cycles - how often you use stuff.

By knowing when you will go shopping for groceries we begin to identify when a specific ad for a new or different product may be most effective in getting you to buy -

but it is potentially much more than that. Time is just the beginning. The next piece is what kinds of stimuli might induce a change in behavior - in this case, altering spending habit.

This involves a detailed analysis of the various types of persuasion, and your response to each of these types.

And all of this could as easily be applied to a political campaign as well as a new product.

It's all sales.

And when it comes to political campaign, it could be applied nationwide - assuming your processing capacity was large enough.

Look at the county by county analysis of demographic trends that are already in the hands of news organizations during the Presidential campaign.

It really isn't a very big step - but it is highly sophisticated and really should be unplugged.

[-] 1 points by Renneye (3166) 12 months ago

"Unplugged" Agreed!

Put this together with facial recognition technology, and I can see the day where we walk through the subway station or grocery store and a marketing tv screen calls out our name with some advertisement as we walk by. Spooky.

I can see this being wrought with privacy issues. The interference into our private lives has already gone too far. Technology has gone too far. Pretty soon we won't even have to 'think' for ourselves...and sadly, a good portion of the populace will just eat that up.

[-] 2 points by ZenDog (20477) from South Burlington, VT 12 months ago

ayup, you are correct.

say . . .

have you signed my petition?

[-] 1 points by Renneye (3166) 12 months ago

I have now. I can't wait for the list of "The Impeachables" to grow!

Thanks Zen.

[-] 2 points by ZenDog (20477) from South Burlington, VT 12 months ago

thanks man

[-] 1 points by Renneye (3166) 12 months ago

;-)

[-] 2 points by DKAtoday (33128) from Coon Rapids, MN 12 months ago

Plenty of em to place on the list that is for sure.

[-] 1 points by Renneye (3166) 12 months ago

There sure is. The only difficulty then, being which one of 'the impeachables' to go first. I wonder...could we not just impeach the entire congress as a whole? You know, just to save us time. ~.^

[-] 2 points by DKAtoday (33128) from Coon Rapids, MN 12 months ago

As a peoples initiative/right to call for impeachment - I think the people should be able to present a list of those in office that need to go and have that list acted upon.

[-] 0 points by redandbluestripedpill (333) 12 months ago

ART5 has that potential IF citizens consider constitutional intent something a US official must know. If we have had a national discussion and defined constitutional intent, then found fed leaders acting against it- IMPEACH!

[-] 0 points by gsw (2727) 12 months ago

What is the forum for such a national discussion of issues?

Is there a national forum.

Maybe Facebook?

Maybe Make a web page for it.

Gather opinions, share facts,

Here we try to have reach understanding, then disagree on methods for reaching those goals.

Make a Facebook page on waking up Americans.

[-] 0 points by redandbluestripedpill (333) 11 months ago

This is the forum, but an infiltration has filled it with problems displacing solution. Either that or Americans cannot tell the difference.

The actual discussion probably won't happen unless ART5 happens with preparatory amendment, ending the abridging of free speech. Full info and the usenet to talk about it. A place where free speech is guaranteed.

Facebook has too many browser incompatibilities.

[-] 1 points by gsw (2727) 11 months ago

I believe this

http://www.cusdi.org/index.html would enhance speech.

But has same cognitive infiltration issues, and no money backers (speech)

[-] 1 points by redandbluestripedpill (333) 11 months ago

National initiatives functionality would be enhanced by free speech that is certain. Democracy depends on opinion, which depends on information. With out free speech information does not flow or get properly questioned.

This concept of a forum software that maximizes a poll function looks like the sincere could plow the infiltrators right out of credibility.

http://algoxy.com/poly/poll_to_post.html

I heard anon took it to a major software producer, anon was going to pay, and they refused saying, "this company is not going to be the company that puts the people in dominance over corporations." It suffers too from no backing from what I can tell.

[-] 0 points by Theeighthpieceuv8 (-32) from Seven Sisters, Wales 12 months ago

Data mining through social hyperlinking... I've had similar questions myself. Windows 8 now encourages all to sign into a microsoft account which continuously monitors the state of our system while potentially exposing all private data; social media is now all hyperlinked; how long will it be before someone creates this intelligence in the form of a program capable of mining and analyzing all? What impact, that was the question. The flip side is that it largely ignores that demographic that continues to shop in Target and Walmart as those too busy to be bothered with the Net.

[-] 1 points by GirlFriday (21783) 12 months ago

So, with all of that it's not going to be an accurate picture similar to surveys conducted online only or via phone calls?

[-] 1 points by Theeighthpieceuv8 (-32) from Seven Sisters, Wales 11 months ago

The intent is to fine tune the machine; they'll determine what kind of porn we're watching, what kind of scenes, and fine tune right down to the color of the - well, floor tiles, for example. If they can do that they can maximize sales. But this is just my impression, I was hoping you might tell me the direction and where you suspect it will take us.